Judged by Sandra Taylor, Head of PR and Events at Waterstones
Winner: SPQR, Mary Beard – Valentina Zanca, Profile
Exemplary author care and a beautifully strategic PR campaign. Expertly juggling, media, author and commercial demands, this was an all-round highly impressive campaign. There is a strong correlation between the publicity secured, the healthy initial sales and the subsequent first ever Top Ten bestseller chart position for Mary Beard.
Highly Commended: The Man Booker Prize for Fiction – Four Colman Getty
For never resting on their laurels and continuing to attempt to reinvigorate the brand of this long-standing and well-respected prize, notably through new digital initiatives and clever event partnerships.
Highly Commended: Black Eyed Susans, Julia Heaberlin – Francesca Russell, Michael Joseph
Clearly driven by publicist passion, this campaign saw impressively widespread and high profile coverage for quite a tough pitch – an unknown and non-debut US crime author – which is no mean feat at all.