The Publisher’s Publicity Circle (PPC) is delighted to announce the winners of the PPC Annual Awards for 2016.
The Awards took place in London on 13th February, and are presented to the publicists responsible for the best PR campaigns from 2016.
This year two new categories were introduced, one for debut titles, sponsored by The Times & The Sunday Times Cheltenham Festival of Literature and one for YA titles, sponsored by the Young Adult Literature Convention. The award for best sports campaign was also included in the programme this year for the first time.
The judges this year were chaired by Sandra Taylor, Head of Events at Waterstones, alongside Andy Quinn from Foyles, Cathy Renzenbrink from The Bookseller, Stuart Evers from Netgalley, freelance event organiser Jo James, Katherine Woodfine from YALC, and Sean Hamilton from The Sun.
Katherine Patrick, Publicity Director at William Collins and Chair of the PPC, says: ‘This was yet again another stellar year for PR campaigns across the industry. Each year the bar is risen and I would like to congratulate the winners and all those nominated on their phenomenally creative, original and brilliantly executed campaigns.’
Sandra Taylor, Chair of the judges, said: ‘Judging this year’s PPC awards was both a joy and a challenge given that we were presented with so many creative, strategic and sales-driving campaigns to choose from. Publicists are some of the most dedicated and resourceful people working in the book industry and it was a pleasure to recognise and celebrate their outstanding work at last night’s awards.’
The Waterstones Hardback Fiction Award
The Essex Serpent by Sarah Perry – Anna-Marie Fitzgerald, Serpent’s Tail (Profile Books)
The Award for Hardback Non-Fiction sponsored by Books Are My Bag
When Breath Becomes Air by Paul Kalanithi – Ceri Maxwell Hughes, Vintage
The Times & The Sunday Times Cheltenham Literature Festival Award for Best Debut Campaign
Winner: The Trouble with Goats and Sheep by Joanna Cannon – Ann Bissell, Harper Fiction
Highly commended: The Girls by Emma Cline – Ruth Waldram, Chatto & Windus (Vintage)
The London Book Fair Award for Hardback Celebrity
Set The Boy Free by Johnny Marr – Charlotte Bush & Francesca Russell, Cornerstone
The Cookery Book Award, sponsored by Foyles
Simple by Diana Henry – Caroline Brown & Ellen Bashford, Octopus
The YALC Award for Best YA Campaign
The Art of Being Normal by Lisa Williams – Carolyn McGlone, David Fickling Books
The Children’s Book Award sponsored by the Daily Mail
Beetle Boy by M G Leonard – Adele Minchin & Liz Hyder, Riot for Chicken House
The NetGalley Award for a Generic Campaign
Winner: Enid Blyton for Grown Ups by Bruno Vincent – Elizabeth Masters, Quercus
Highly commended: Roald Dahl 100th Anniversary – Alice Broderick with Justin Somper (RD Estate) supported
Best Sports Book Campaign, sponsored by The Sun
Watching the Wheels by Damon Hill – Kate Green, Pan Macmillan
The Bookseller Award for Paperback Original Campaign: Fiction or Non-Fiction
Animal: The Autobiography of a Female Body by Sara Pascoe – Sophie Portas, Faber & Faber
Second Edition Paperback: Fiction or Non-Fiction, sponsored by Nielsen
The Outrun by Amy Liptrot – Anna Frame, Canongate
Best Newcomer Award, sponsored by Jo James
Science and the City: The Mechanics Behind the Metropolis – Lily Capewell, Bloomsbury (edit)