The Publisher’s Publicity Circle (PPC) is delighted to announce the winners of the PPC Annual Awards for 2017.
The Awards took place in London on Monday 5th February, and are presented to the publicists responsible for the best PR campaigns from 2017.
The panel of judges this year were chaired by Steven Cooper at Waterstones, alongside Andy Quinn from Foyles, Alice O’Keeffe from The Bookseller, Stuart Evers from Netgalley, Jo Shaw from Nielsen and Karen McPherson from The Reading Agency.
Hannah Ross, Publicity Director at Profile and Chair of the PPC, says: ‘Each year the campaigns submitted to the annual awards seem to get even more creative, imaginative and standout, and this year they did that again and more. The PPC committee had a tough job just shortlisting for each category from so many outstanding entries, so I know the judges had their work cut out selecting just one winner for each category. Huge congratulations to all the winners, no mean feat with such fierce competition.’
Ross now steps down and Veronique Norton, Publicity Director at Hodder, will become chair for 2018 and Sophie Calder, Publicity Director at HQ Harper Collins, her deputy.
Steven Cooper, Chair of the judges, said: ‘Judging this year’s PPC Award has been a fascinating experience though it has been a challenge to choose winners from such a stellar line-up of shortlisted campaigns. Publicists are some of the most hardworking, resourceful and resilient people in publishing, who put so much time and care into getting their books. It has been a real honour to be able to celebrate and applaud all of their efforts this evening.’
THE WATERSTONES HARDBACK FICTION AWARD
He Said / She Said by Erin Kelly – Louise Swannell, Hodder & Stoughton
We saw this as a campaign that reinvigorated an author’s career, using word of mouth passion to push the book to the forefront of a crowded market. A thoughtful series of events underpinned a grass roots campaign that we felt reflected a true collaboration with the author.
**Commended – Katie Brown for Tin Man
THE AWARD FOR HARDBACK NON-FICTION SPONSORED BY BOOKS ARE MY BAG
This is Going to Hurt: The Secret Diaries of a Junior Doctor by Adam Kay – Dusty Miller, Pan Macmillan
An all-conquering campaign that permeated every corner of the book-buying country, The publicist seamlessly integrated marketing, publicity and online to create a blockbuster bestseller.
THE TIMES & THE SUNDAY TIMES CHELTENHAM LITERATURE FESTIVAL AWARD FOR BEST DEBUT CAMPAIGN
Why I’m No Longer Talking to White People About Race by Reni Eddo-Lodge – Rebecca Thorne, Bloomsbury
This was a pervasive campaign that tapped into online and mainstream media attention. It was a sensitively planned and executed campaign that positioned this polemical book and its author centre stage in the debate about race and racism in the UK.
THE LONDON BOOK FAIR AWARD FOR HARDBACK CELEBRITY
How Not To Be A Boy by Robert Webb – Anna Frame and Jenny Fry, Canongate
The publicists took this book far beyond its target market. We felt that this book saw excellent sales as a direct result of publicist instigated activity.
The Cookery Book Award, sponsored by Foyles
How to Eat Better: How to Shop, Store & Cook to Make Any Food a ‘Superfood by James Wong – Karen Baker and Matthew Grindon, Octopus Publishing Group
This campaign saw effective use of a small budget and capitalised on the natural advantages of the author to create a surprise bestseller.
THE EDINBURGH BOOK FESTIVAL AWARD FOR LIFESTYLE, GIFT & HUMOUR
A Poem for Every Day of the Year by Allie Esiri – Maura Wilding, Liz Hyder, Beatrice Cross, Macmillan Children’s Books and Maura PR & Communications
This was a publicist-driven mega campaign that took considerable risks and threw everything at the wall to help a poetry collection break out and gain new readership
THE YALC AWARD FOR BEST YA CAMPAIGN
The Hate U Give by Angie Thomas – Rosi Crawley and Emma Draude, Walker Books and EDPR
This campaign created cultural impact for a generation of readers. It played to pre-existing strengths to deliver phenomenal cross-platform coverage and sales.
THE CHILDREN’S BOOK AWARD SPONSORED BY THE DAILY MAIL
The Book of Dust by Philip Pullman – Katy MacMillan-Scott, Laura Curtis, Adele Minchin, Alice Broderick and Harriet Venn, Penguin Random House Children’s and Riot Communications
This took a publishing event and made it a landmark cultural event. It carefully balanced working at huge scale with a sophisticated and thoughtful approach
**Commended – Rebecca Logan for The Wizards of Once.
THE NETGALLEY AWARD FOR A GENERIC CAMPAIGN
Rebus 30 (Ian Rankin) – Angela McMahon, Flow Communications for Orion
An inventive campaign borne of a strong idea, this was something different for the author and stood apart from similar generic branding campaigns.
BEST SPORTS BOOK CAMPAIGN, SPONSORED BY THE SUN
How to Build a Car by Adrian Newey – Polly Osborn, Harper Non-Fiction
We saw a publicist building a campaign from scratch here and overcoming a number of obstacles to create a lasting bestseller.
THE BOOKSELLER AWARD FOR PAPERBACK ORIGINAL CAMPAIGN: FICTION OR NON-FICTION
The Angry Chef by Anthony Warner – Kate Bland, Oneworld
This campaign achieved its aim of making the author the go-to authority on their subject, and hugely increasing the profile of the author on a miniscule budget.
THE MO SIEWCHARRAN AWARD FOR ACADEMIC CAMPAIGN OF THE YEAR: SPONSORED BY NIELSEN
Heartthrobs: A History of Women and Desire by Carol Dyhouse – Chloe Foster, Oxford University Press
This took an academic title to mainstream attention. It had strong broadcast coverage and managed to stand out in a crowded Valentine’s market against non-academic titles.
BEST NEWCOMER AWARD, SPONSORED BY JO JAMES
Night Sky with Exit Wounds by Ocean Vuong – Mia Quibell-Smith, Vintage
As a first campaign this was a stunning success, taking a difficult to publicise book and creating a movement around a new author, with unyielding passion.
PPC Journalist/ Events Manager/ Librarian of the Year
PPC members were also asked to vote for a Librarian, Events manager and Journalist of the year. The winners are as follows:
Journalist of the year: Natasha Lunn, Red magazine
Events manager of the Year: Elizabeth Morris, Waterstones Gower Street
Librarian of the year: Dionne Hood of Bradford Libraries and Helen Eddon of Gateshead Libraries