The Publishers’ Publicity Circle is delighted to announce the second year of its mentoring scheme, which this year is open to publicists of all levels and will start after the enrolment process in January 2018.
In 2017, the PPC enlisted five mentors with outstanding campaign experience from across the industry. The five were individually matched with a junior publicist whom they mentored during four meetings across the year.
For 2018 we are expanding the scheme to eight mentors up to Director level so that we can offer the opportunity to both junior and mid-level publicists. From campaign planning to refining career and personal development skills, the aim is to give each mentee the chance to advance their knowledge and help them reach their full potential.
The PPC have secured eight mentors with exceptional campaign experience from across the industry. Each mentor will be matched with a mentee according to their level of experience.
Hannah Ross, PPC Chair said:
‘The pilot year of our mentoring scheme has been so successful that we are now expanding the number of mentors from five to eight. We have had strong support across the industry from experienced publicists – including directors – who are keen to take on a mentor role. The scheme is a fantastic way for more junior publicists to gain valuable insight and support from experienced publicists outside of their organisation and this is the only scheme of its kind for book publicists. We are delighted that with an increase in mentors we can offer more junior publicists the chance to benefit from this scheme.’
Georgina Moore, Mentor and Publicity Director at Headline, said:
‘I am thrilled to be part of the PPC Mentoring scheme. Everyone in the industry knows what a big difference a passionate, dedicated and creative publicist can make to the fortunes of a book. If you look at recent huge titles from The Essex Serpent to Girl on The Train, the PR campaigns have driven so many sales. Now more than ever it is important to keep talent in publicity, to nurture it and help it advance. Publicists face new challenges every day, from magazines folding, less print opportunities, decreasing space on the books pages. As a result more creativity is required from enterprising publicists and creativity means finding time for bold thinking in the midst of juggling many titles. As discoverability becomes front and centre of publishing, publicists need support, appreciation and respect to make book campaigns unmissable.’
Prospective mentees can download the mentoring scheme information pack here and the application form here. Please email your completed form and separate A4 sheet to Kate firstname.lastname@example.org and Lucie Lcuthbertsontwiggs@penguinrandomhouse.co.uk by Monday 4th December at 5.30pm.