Join us at the London Book Fair for our annual joint event with the Book Marketing Society where we will be asking what is the trick to creating emotive and memorable campaign moments that spark a narrative in the reader’s imagination, long before they open a book.
In a session entitled The Visual Life of Campaigns, our assembled panel will take a comprehensive look at the importance of visual language in the digital age, and demonstrate how books are more relevant than ever as ready-made sources of sensorial content. How is the trend for immersion in content and the dominance of imagery being used to engage audiences? And how can we translate this into new ways of bringing more readers to the book?
Chaired by Preena Gadher (Managing Director, Riot Communications), Julia Kingsford (Director, Kingsford Campbell literary agency), Jack Smyth (Designer, Simon & Schuster) and Naomi Bacon (freelance consultant) will bring together a wealth of examples and practical ideas spanning social media and advertising, retailing, visual language, pop-ups and immersive events.
Tuesday 14 March, 14:30 – 15:30
Olympia Room, Grand Hall
Further details for getting to the event on the London Book Fair website
Note: Entry to this event is free but requires a ticket to LBF to attend