Sarah Biddlecombe – Stylist Online – firstname.lastname@example.org
Anna Fielding – Emerald Street – email@example.com
Chelsey Pippin – Buzzfeed – firstname.lastname@example.org
Sarah Shaffi – The Bookseller and Stylist Online – email@example.com
Sarah Biddlecombe, Stylist.co.uk
Stylist Online receives over 16 million global page views per month, 8 million of those are from the UK. They have one million unique UK users and their books pages receive roughly 500,000 hits.
They have a strong feminist angle and like topics of escapism, crime, thrillers, recipes, travel
Illustrated pieces drive traffic so they’re always after books with good imagery/accompanying imagery.
Stylist runs Sarah Shaffi’s monthly books round up – more on that later from Sarah herself. Sarah B is the main contact for books content on the site though.
They are always keen to do more author interviews and articles – exclusivity is desirable though.
They can run extracts of upcoming books and have done this with the first 3 chapters of Good Me, Bad Me and they had the exclusive on Paula Hawkins’ new novel.
They run regular book round ups – beach reads, plane reads, etc. They’ll also do these with author picks – what’s on their reading list. They can also do themed round ups – such as ‘A book for every stage of your life’ – these do well.
They don’t do:
Male authors – unless the book has a female angle
Dieting, parenting, cosmetic surgery, children’s books.
Instagram – they are keen to have more book related content on there.
They do ‘Friday Feast’ – they’ve had Rachel Khoo, Yotam Ottolenghi, Joanna Bashford do these amongst others.
Send pitches via email – send imagery as these form large parts of features so it’s more likely to be successful. Do send review copies – they don’t receive that many at the moment.
Lead time – they need a couple of weeks to turnaround a big feature but can turn things around quickly if really needed as they are a team of 4.
Anna Fielding, Editor of Emerald Street
150k subscribers. Majority ABC1 women. Goes out 7 days a week now. Books make up a large percentage of their content.
Monday – 300 word review, just the one book on the email and this will be featured in publication week for the book. Fiction – not YA or crime
Wednesday – books on a theme, new books, classics and paperbacks. Themes are decided by the team.
Suitable fiction gets reviewed, non-fiction is for feature-based content. Doesn’t do YA except every now and again if book is really suitable – have covered Rainbow Rowell, Holly Bourne and Louise O’Neill.
They always include links to buy – they use a variety of sales outlets. They also include a publisher link as well.
Features: opportunities lie in extract, article or feature.
Their audience is smart, they don’t talk down to them. For anything written they need exclusivity and originality, they don’t re-purpose content from others.
Emerald Street Literary Festival:
Their brand extension event.
In 2016 they had 17 authors taking part in events and attracted an audience of roughly 650 readers. It was over one Saturday in June. The types of authors they’re after are those who work well in Waterstones – commercial/literary. They had big successes with Jessie Burton, Amy Liptrot, Laura Barnett, Maggie O’Farrell, Faber workshops, etc. It attracted a young audience in their 20s and 30s and the book sales were good.
They will be running this again in 2017 and it will be either 10th or 17th June. It will be slightly bigger, growing on last year’s success.
Chelsey Pippin, Commissioning Editor at Buzzfeed
Interviews, essays/features by authors. Quarterly books round ups. Regular YA round ups. For the round ups they’ll feature approx. 25 books each time.
Chelsey writes a weekly review series that includes a fiction or memoir recommendation.
Pitch via email – she reads them all and will get back to you.
They’re after a diverse range of authors writing from a UK perspective. Point out all things that the author could write about that aren’t necessarily linked to their book. They need a lot of content to pitch away! The books pages are relatively new so they are open to lots of different ideas while they find out what works best. Finding that articles work best around publication but will consider later pitches if the story has moved on.
Lead time for essays and interviews is 6 weeks or more.
Their audience is young.
Two most successful pieces of late:
Dave Rudden’s piece on bullying and self-harm – linked to publication of his first YA novel in a series.
Roz Janner – on dealing with Scoliosis.
Please send proofs to the office.
Coffee meetings to go through catalogues are useful.
Sarah Shaffi – online editor of The Bookseller and book reviews for stylist.co.uk
Monthly book reviews round up – 10 books per month, fiction and non-fiction.
She works a month ahead for these.
Pitching – why the book would be good for Stylist, why Sarah would like it. She reads widely and is open to all genres. Diversity is key. She has psych thriller/unreliable narrator fatigue and isn’t a fan of ‘old person going on a journey’ novels! Horror is a no. Will consider YA but must have adult themes running through – Louise O’Neill a good example.
90% of Sarah’s role is behind the scenes – commissioning, etc. She runs the online opinion section and is involved in FutureBook. Sarah organises the interviews/Q&A, oversees all acquisitions stories and previews so knows what is coming out and when.
Alice O’Keefe commissions the main print interviews and Sarah commissions pieces for the website and blog.
Eugene Chirovici – wrote a piece about writing a novel in a new language.
G.X. Todd on libraries
She is interested in what else authors are interested in or experts on outside of their writing. More interesting pieces from this.
FutureBook – 5 Inspiring Things slot. Gets authors to think differently.
My Tech Life – how writers are using (or not using) tech to influence their lives.
Please pitch by email including the AI, release date and other information. Please include the publication date or month on proofs as standard. If a book moves, please email Sarah straightaway to let her know so it doesn’t accidentally get covered in the wrong month and so she can plan her monthly reading accordingly (for both the Bookseller and Stylist)
In person meetings are good to go through catalogues but Sarah also gets the bulk of her information from the annual publisher presentations that the Bookseller goes to.
For acquisition notices – please always include a photo of the author.