Psychologies â€“ Clare Longrigg
The magazine works to a 3 month lead time. Clare enjoys meeting publicists over coffee and suggests prioritising key titles in a season rather than running through the whole catalogue
New contact details:
For fiction, reviews and author Q&As
Books pages are changing. There will be fewer reviews and an author Q&A has been introduced.
For non-fiction psychology, behaviour, relationships, parenting etc
For first person stories email@example.com
A long and lovely showcase for an author. However, if author is not comfortable about writing about a certain topic, do not pitch it.
Please send NON FICTION books to
Perri Lewis/Clare Longrigg, Psychologies Magazine, Kelsey Publishing, Cudham Tithe Barn, Berry’s Hill, Cudham, Kent TN16 3AG
Woman & Home â€“ Fanny Blake
Readers are ABC1 â€“ women over 35 (mainly 40s and 50s)
Aspirational and inspirational content
More than a quarter of celeb covers are negotiated off the back of books. These run with a 2/3 page interview.
Also use lesser known authors for features. Always looking for first person pieces.
Likes bound proofs (no kindle)
Summer reading supplement â€“ join up with a publisher 24pg supplement with short stories
Online Editor: firstname.lastname@example.org
Prizes for competitions/video interviews with authors/live web chats etc.
Marie Claire â€“ Eithne Farry
Freelance and works from home (so send copies to her home address rather than the Marie Claire office)
Works to a 3 month lead time
Doesnâ€™t mind being sent first person pieces â€“ is happy to send on features ideas
1st week of month = deadline week
6 reviews per month (literary end, 1 crime per month)
1 author interview
Book club with amazon online
Harperâ€™s Bazaar â€“ Ajesh Patalay
Professional readership / educated women
Hardly any fiction reviews except summer reading
First person pieces
Q&A â€“ named authors
Christmas books round up
Likes printed catalogues
Wants to receive short email pitches â€“ need to sum up the book in 2 or so lines
All books have to be photographed so mock-ups need to be available
Red, Assistant Editor – Lindsay Frankel (with thanks to Lindsay for sending through the following notes) Lindsay.email@example.com
I am in charge of commissioning all the main features in the magazine. I commission a lot of authors â€“ or journalists who also have books coming out – to write features. Anything from first person memoir pieces, through to light hearted one-page columns â€“ I am always open to ideas from writers. The key is that they and their idea are the right fit for Red. I also sometimes use authors as case studies within a line-up feature, if their story fits the angle of the feature. More often than not, we â€“ both PRs and journalists â€“ get it spot-on, but I do wonder if sometimes we might be missing some really obvious opportunities. So, while some of this might be glaringly obvious here are some of my thoughts on how we can work together more effectivelyâ€¦
1. Finding the right writer for the right magazine.
While the majority of pieces I commission are written by 30-and 40-something female writers, I am not exclusively limited to this demographic. For example, several middle-aged men have written in Red â€“ Simon Carr, Tony Parsons, Joseph Oâ€™Connor, M.R. Hall (who is too young to be deemed â€œmiddle-agedâ€, but I still well up when I think of the beautiful piece he wrote about how his grandparentsâ€™ marriage influenced his view of relationships, so he stays in as an example). Likewise, just because someone is 35, female and a working mother doesnâ€™t necessarily mean their idea is the right one for Red – my point is, it’s all about the right story and the right writer being the perfect fit for the magazine. I was recently pitched an idea for â€œReveal Magazineâ€, when I replied to say the email had been sent to the wrong magazine, the response I got was, â€œOh sorry, but would Red be interested too?â€ I donâ€™t think I even bothered replying, but if I had Iâ€™d have said, â€œIf this is right for Reveal, thereâ€™s a strong chance itâ€™s not right for Red.â€
2. a) Letâ€™s work together.
On that note, donâ€™t feel you have to craft a pitch-perfect feature idea before you can get in touch. Some of the best pieces I have commissioned started out as one idea, but evolved into something altogether different. If there is a genuine sense that this writer and their idea will be brilliant for my magazine, I tend to find itâ€™s worth spending the time coming up with the best possible idea.
2. b) having said that, itâ€™s quite annoying when I get a call saying â€œSo-n-so wants to write for Red, can you come up with an idea for her to write?â€ Of course, it is my job to come up with the feature ideas for Red but if you want your author to write one of them then a bit of two-way street is needed! Likewise, â€œShe works at her kitchen table when the kids are in bedâ€ isnâ€™t really a feature idea so much as statement of fact; most journalists get pitched ideas all day every day, so a pitch needs to stand out.
3. Letâ€™s be honest.
Please donâ€™t pitch a writer to write about a personal experience if they donâ€™t really feel comfortable sharing â€“ that never works out well. (Likewise, if they haven’t, you know, technically speaking, actually HAD that experience â€“ itâ€™ll become evident sooner or later.)
I find face-to-face coffee or breakfast meetings really useful. Having said that, I can only retain so much information at a time. Rather than treating it like a once in a lifetime opportunity, where we go through info on every single book you are publishing, a â€˜little and oftenâ€™ approach, would probably be much more productive in the long run. Iâ€™d love to have shorter meetings that are tailored to key books and authors who would work well in Red,
5. This might be obvious butâ€¦
If you have an author who loves a specific magazine, that should probably be your first port of call. The best author features I have commissioned tend to be by writers who totally â€˜getâ€™ Red; they understand who is going to be reading their piece, which always gives a feature more substance. Of course, they or their idea might not be right, but I find itâ€™s a good starting point if someone comes to me because they love Red.
6. Know your contacts.
At Red, there are so many opportunities to get coverage for books and authors â€“ and pitching the right idea to the right person always gives you the best chance of getting yours looked at. I know itâ€™s tricky keeping up, but I would say making sure your contacts list up to speed is a valuable half-dayâ€™s job for your intern to take on every few months.
For the record:
My Life In Words: Hannah Dunn (Hannah.firstname.lastname@example.org)
This Life: Rosamund Dean (email@example.com)
Reviews and The Red Book Club: Viv Groskop (firstname.lastname@example.org)
Health features: Brigid Moss (email@example.com)
Interiors and Food: Pip McCormac (hasnâ€™t started yet, but it will be announced when he arrives from Style and his email will be same configuration as other Red ones)
All main features, so your contact for memoirs, first person pieces, So True, commentary and other written-by-the-author ideas: Lindsay Frankel (Lindsay.firstname.lastname@example.org)
Red Online; Hannah Gilchrist (Hannah.email@example.com)
** NB: Apart from online we all work to a 3-month leadtime, however, I may have later slots for features. **
7. Know the magazine.
If on the above list, if things like â€œMy Life in Wordsâ€ or â€œThis Lifeâ€ mean nothing to you, then you probably havenâ€™t read Red, wellâ€¦ I was going to say recently, but weâ€™ve been doing This Life for about 15 years!
Before today, I did a straw poll of the office asking, â€œWhat things do PRs do that you find most annoying?â€ the most common response was, â€œWhen they call to pitch something and itâ€™s obvious theyâ€™ve never read the magazine.â€
DISCLAIMER: That was asked about all publicists not, book PRs specifically, and I have to say that the book publicists I deal with most regularly definitely do read Red. I just think this is always worth re-iterating â€“ if you havenâ€™t read it lately, at least come up with an authentic method of bluffing your way through!
(Joanne Finney, Good Housekeeping, was unable to attend the meeting.)
Kate Whiting at Press Association
Names of people to contact:
Book interviews and gardening: Hannah Stephenson (firstname.lastname@example.org)
Food books: Diana Pilkington
Drinks: Sam Wylie-Harris
Travel: Sarah Marshall
Wellbeing: Gabrielle Fagan
Health: Lisa Salmon
Besides the above areas and the weekly book reviews column, we often use books as the peg for weekly topical features, so do get in touch if there’s something you think would work or if you want to suggest an author as an expert.