Contacts: Daisy Price and Kathryn Swain
This Morning goes from strength to strength, and celebrates its 25th anniversary this year as well as hosting their third National Television Awards.
They have a broad audience, on average, viewing figures are about a 25% share, and between 1.2 / 1.5 million. An interview slot is about 8 to 10 minutes long, and an appearance can really boost real time sales.
For showbiz guests (booked by Kat) they are interested in fiction, non fiction and children authors and find out about which authors are coming up by looking through publisher catalogues and face to face meetings with publicists. Celeb guests have a longer lead time in terms of booking them on to the show. If they are promoting their autobiography, they like to know roughly what subjects the book will cover as it will give them an idea of what they will talk about on the show. In terms of following other television shows, this is done on a case by case basis. Ideally they like to be the first daytime interview. They will follow the One Show as this is not seen as a daytime slot.
There is also an opportunity to get celebrity chefs on the show, cookery producer is Alice (firstname.lastname@example.org)
For news guests (booked by Daisy) bookings can be last minute. They can even book guests the day before if a news story breaks. They are always interested in authors to take part in topical debates on the show. When pitching make sure to call after 12.30pm on a weekday, as this is when the show airs.
In terms of how they both like information, do invite them for coffees, press conferences and parties.
The Paul O’Grady Show – Chad Rogers
The Paul O’Grady Show returns for its 9th series on ITV1 in the teatime slot of 5pm. It will go out live Monday to Wednesday, and Thursday and Fridays shows are pre-recorded. It returns on November 11th for 5 weeks and then Spring 2014. Viewing figures for the Channel 4 show was 3.2 million.
They are interested in celebrities and famous novelists. There is also scope for a lifestyle book to be used as an item on the show. The interview slot is 10 minutes long, and the book will be held up on the show.
Chad likes to hear about possible guests by phone or email.
In terms of following other television shows – this will be done on a case by case basis.
The Jonathan Ross Show
Contacts: Alice Swift Simpkin and Karen Moss
They return for a 5th series on 12th October until 14th December, with a Christmas special in the pipeline. They are in the slot following X Factor, which receives 8 to 9 million viewers each week. They also have a midweek repeat at 10/10.30pm. They will also be returning in January 2014 running until the end of March.
Their audience is broad, 16-45 year olds. They want exclusivity on guests and are only interested in big name celebrities. The only non celeb author they have interviewed was JK Rowling.
In terms of how they like to receive information, catalogues or pdf of forthcoming titles I preferable. When a guest is booked in they like to receive two copies of the book, and a press release for their guest introduction.
They meet publicists regularly to talk about guests, timing wise late May and June. Guests are booked up far in advance, but they do have drop outs occasionally so can fit guests in last minute.
They like to speak to publicists via email and telephone, and coming to launch parties so they can meet celebs ahead of the interview.
In terms of children’s authors, they will have on celebrities who have written children’s books such as David Walliams and Emma Thompson.
Piers Morgan Life Stores
Contact: Yvonne Alexander
Piers Morgan Life Stories returns on 9th October until 1st November and will air on Friday nights after Coronation Street. Their highest viewing figures for an interview were 8.2 million for Cheryl Cole, and they average about 5 million per show. It is a one hour interview dedicated to one guest.
If a guest as written an autobiography this will form the spine of the interview, and Piers will often read aloud extracts.
They are mainly after the big big names, but a lesser well know celeb could make it on if their autobiography includes a personal trauma not covered in the press before.
They are recording the series from 30th August to 10th September, and then recording again in December for 2014.
Yvonne likes meeting people for a coffee, emails and phonecalls from publicists and receiving catalogues.
She also works on the commissioning side at ITV so is interested in chatting about books that might work as possible programmes.