Mina Holland – Guardian Cook – 020 3353 2467 / email@example.com @minaholland
James Winter – Saturday Kitchen
Anna-Marie Julyan – Waitrose Kitchen – 020 7565 3187 / firstname.lastname@example.org
Mina Holland, Acting Editor, Guardian Cook
Guardian Cook has been going for two years. It started as a commercially led recipe supplement but they now aim for a mix of recipes and long-form pieces. They like anything accessible to the home cook – nothing too technical or with hard-to-find ingredients.
Ten Best – ten recipes around a theme, with contributions from different chefs and food writers.
Resident columnist – 3 x 800 word articles with accompanying recipe and a film to kick off the residency. They love to showcase young, up-and-coming chefs and food writers.
Cookworm – cookery book review slot
Mina prefers not to be cold called unless you are already discussing something with her. Email is better. However she does enjoy face-to-face meetings, lunches etc.
They don’t currently serialise books a lot, but that might change. At the moment Weekend Magazine is the primary place for recipe serialisation. However Mina does like first refusal on “her” columnists, so if you have an author who is already associated with Cook please do approach her first – she will pass the interest onto Guardian weekend if it’s not right for Cook or the budget is too high.
The other person to contact at Cook is Dale Berning Sawa’s (Assistant Editor) – email@example.com
Mina finds samplers fairly useful but what she really likes is a PDF of the whole book.
James Winter, Series Producer, Saturday Kitchen
Saturday Kitchen has two guest spots every week. In James’ words they are “recipe led but performance based” – ie the food and the recipe is important, but the cook does need to be confident cooking live, and engaging with the viewer.
For that reason they tend to prefer restaurant based people who are confident cooking, demonstrating and multi-tasking, but they will use authors as well, if it’s the right “package”. High profile authors are a no-brainer but he loves a heads up about less well-known people who are really special and have that x-factor – whether that’s someone doing a niche cuisine, or just someone who’s really engaging. If you have someone with real appeal please do drop him a line flagging them up, and be honest with him about their strengths and weaknesses.
He prefers contact by email as he is very busy (particularly towards the end of the week) and prefers emails that he can think about when he’s in the right frame of mind. Press releases are fine, but he also values face-to-face coffees and the chance to chat through up and coming writers.
He needs notice in advance so please do think ahead – three months minimum.
He also wants their viewers to feel special so strongly prefers a window around their appearance on Saturday kitchen. He does not want to see the same writer back-to-back on Sunday Brunch and Alan Titchmarsh.
When receiving material, James prefers physical copies of something – it doesn’t have to be the whole book if that’s not available, proofs or physical samplers are also fine.
Anna-Marie Julyan – Staff Writer, Waitrose Kitchen
Produced by Waitrose in-house, Waitrose Kitchen has a circulation of 700,000 and a readership of around 2 million. Anna Marie looks after Book of the Month – this has to be a book coming out that month, and they try to stock the book that they are featuring in stores.
She also pitches features idea – they don’t tend to serialise, they much prefer original recipes to link in with a title. However they can use the content in different ways, eg an interview accompanied by the photographs in the book.
They plan issues about 4 months in advance, and in terms of book of the month they are looking about three months in advance.
Anna-Marie really likes a phone call in contrast to the other contributors as she’s deluged with emails so a phone call stands out, she also likes to meet up face to face.
They are looking for fresh faces and love to champion new people. They love features – so 1000 words on a topic your author is passionate about, or interested in. It doesn’t have to be directly related to the book, eg Jay Raynor did “Japanese food isn’t actually good for you”. The food editor prefer not to have unbound proofs, advance copies are great.
Themes need to roughly fit in around Waitrose’s food calendar – ie Christmas themes in December, barbeques and summer food in the summer months.
They go on sale the Thursday before the month begins so in terms of embargos, they are not on sale significantly before the month of pub date.
She loves launch parties!
The best people to contact regarding food books, for Waitrose Kitchen, are Anna-Marie on the details above, or Eleanor Maidment, the food editor, on firstname.lastname@example.org.
Anna-Marie can use samplers for thinking about features and planning ahead, but in order to consider something for Book of the Month she needs to see the whole book. However that can be in physical or PDF/ebook format.