Notes from September PPC meeting – YA Press
Charlotte Eyre, Children’s Editor – The Bookseller / Y.A. Prize
Laura Fulton, Books Channel Editor – Maximum Pop!
Claire Norman, Acting Deputy Editor – Top of the Pops Magazine
Katherine Woodfine – YALC
Charlotte Eyre: email@example.com
YA News Acquisitions.
Topical features eg. Why boys don’t read YA.
Author profile interview – 3 months in advance.
Charlotte doesn’t review, but will support books that she enjoys on social media.
YA Book Prize
Shortlisted authors are championed on The Booksellers social media and will be supported at Hay.
To enter, you must fill in a submission form online between October-December 2016 – the upcoming prize must be published for the first time in hardback and paperback in the year. The author must live in the UK and Ireland.
Laura Fulton: firstname.lastname@example.org
Pop culture website. 5 years old. 15, 000 unique visitors a month. Books channel is the fastest growing channel in terms of unique page visits and on social media.
They’re looking for interesting content: Skype chats with authors, Secret Santa, lists, live events on social media.
Also paid for content including:
book club, mini book club, event coverage.
Claire Norman: Claire.email@example.com
Biggest selling teen magazine on the market.
Focuses on celebrity and new trends.
Target market 10 – 14 year old girls with the average reader being just 12.
We have an average readership of 47k per issue, and over the summer months this has increased to a whopping to 60k!
Our sales are up Y-O-Y, making us the top performing title in the teen category. Not only that, but we hold 40% of the market share.
Selling nearly 50% more than our competitors
They’re looking for interesting editorial, including:
- interviews. The author must be a celeb or YouTuber – must be known in the mainstream.
- extracts but these must be exclusives and from big name authors.
- mini mags and samplers with celebs/ big name authors eg: Jo Sugg, One Direction, Geek Girl.
- competitions with a money can’t buy element. Great to tie into the themes in the book. Lucky ticket to win a prize.
- review section, varied titles fiction and non-fiction for couple of sentence reviews.
Katherine Woodfine: firstname.lastname@example.org
Each year in July as part of The London Film and Comic Con – it aims to put books in the centre of the popular culture mix.
Opportunities for authors to take part include talks, workshops (writing and agents) and signings.
Publishers can also take a stand, set up activities (eg: hair styling, tarot card reading), goodie bags, shared publisher area, advertising in the programme.
This year there will also be publisher workshops for the first time for publishing professionals to share best practice.
Demographics are 14-25 mainly male on LFCC, but primarily female in YALC.
YALC works with Showmasters, Book Trust, Waterstones and a committee of publishers.
They love exclusive content: books on sale early, announcements and cover reveals, ideas for interesting programming eg. author reading their diaries, poetry slam, agony aunt sessions.
Katherine also runs the Down the Rabbit Hole Radio Show and The Week Junior (Fiction and Non-Fiction)
Author submissions: October – December 2017