Notes from February Meeting:
• Iona McLaren, Deputy Literary Editor – email@example.com
• Laura Powell, Stella and Saturday Magazine – firstname.lastname@example.org
• Olivia Parker, Commissioning Editor, Weekend – email@example.com
• Victoria Harper, Features Director – firstname.lastname@example.org
Iona McLaren – Deputy Literary Editor
Lorna Bradbury – Literary Editor
In the last 12 months they have been covering genre books more – historical fiction, children’s, crime, spy thrillers, poetry.
These genres are covered in a separate slot which is flexible and appears regularly.
Lead times – they like to hear about new books at the beginning of each quarter if possible to add to their planning document. One email from each publicity department is really helpful for this. But do approach with individual important titles by email up to around 6 weeks in advance of publication and do provide more information than on the press release where possible.
Contact by email rather than phone – they tend to be out and about around the office or in meetings so rarely get the chance to pick up.
They like to cover everything that’s new – history, war, biogs – for the core Telegraph crowd along with fiction and genre.
Paperback coverage – recap on those reviewed in hardback. Paperback originals considered alongside other first editions.
Round ups – debuts, short stories, self-help and wellbeing. These appear regularly but are informal to do feel free to suggest titles that could be grouped together.
Children’s books – flag the jiffy bags with ‘children’s’ so they know where to put them
Poetry – send direct to Charlotte Runcie.
Crime – direct to Jake Kerridge – 129 Boundary Road, Woburn Green, High Wycombe, Bucks HP10 0DJ
Laura Powell – Stella and Saturday Magazine
Laura can point you in the right direction for where a book will be most suited if you are unsure – do email her.
Jessamy Calkin – Deputy Editor of the Magazine
Vicki Reed – Big Reads and Celebrity
They have a few sections that authors can fit into:
How To – ordinary people with extraordinary stories
Best of British – British businesses with British traditions at their hearts
Pieces of Me – celebrity slot – interview about the 8 most important things in their life. Accompanying photoshoot. Will credit the book/autobiography, etc
Flashback – this is a slot at the back of the magazine. It is an old photo (over 15 yrs old) which the well-known person then talks about. Jessamy looks after this.
Circulation of around 700,000
Readership of 1.74 million
They like to focus on really beautiful writing.
All of their articles go online and Twitter is looked after by their intern.
Great to meet up each quarter to half year for highlights.
Contact – Friday is a good day to email as tends to be fairly quiet.
My Bookshelf – interview with a novelist. 6-7 paragraphs about their life in books and what’s on their bookshelves. Must be well known.
How I Make It Work – well known names talking about objects of importance and their inspiration
3 – 4 weeks lead time, if not longer. For example, they are currently looking at the magazine issues out in May.
Always on the look out for interviews with big name authors.
They can do extracts in Stella – they tend to be books that have an upbeat tone.
Olivia Parker – Commissioning Editor, Telegraph Weekend
Paul Davies – Editor
Andrew Baker – Deputy Editor
Anna Tyzack – Commissioning Editor (currently on maternity leave)
Boudicca Fox-Leonard – Commissioning Editor (covering maternity leave)
Front story – a compelling Sat read. 2000 words and 3 pages – often puffed on front of the paper.
Features, extracts, interviews with major authors with a hook – for example, Jeffrey and Mary Archer on their 50th anniversary.
Articles – for example, What Really Happens at Book Club, Are You Living in a Zombie Marriage? – please do send over pitch ideas for articles from authors.
(My Perfect Weekend – slot is gone now)
If I Could See Me Now – 500 words – how life has turned out compared to what they thought it would be. Instantly recognizable names, ideally older.
Pet Proust – personality quiz about a beloved pet. For example, Alice Cooper and his Boa Constrictor. Dogs and cats fine but the more unusual the pet the better. Will include a plug for a book.
First Person – page 4. 1200 words. Dramatic moment or unusual relationship. Unique, funny, moving story.
Other coverage – interviews, trend pieces, features in loose categories of well-being, family, relationships, the outdoors.
They don’t often cover history.
Generally UK focused.
Press day – Wednesday. Putting supplement together 10 days before publication. All stories also go online.
Meeting up – happy to go for coffee near the Telegraph offices in Victoria.
Victoria Harper – Features Director
Victoria is Features Director of the newspaper, with the brief to oversee daily features and Sarurday/Sunday News Review. Also to help plan features in Stella and Saturday magazine and Telegraph Women and Telegraph Men online .
Since joining in May last year she restructured her department so they now work across 7 days and have branded days for content.
Monday – Health, looked after a lot by Anna Magee – looking for serial, extract, diet books, books about anger/emotion and how to deal with it, self-help. There is also a Monday interview slot.
Tuesday – Features and Living. Work, social trends, zeitgeist topics, small steps to happiness, TED aspirational talks, etc
Wednesday – Fashion. Lisa Armstrong looks after this.
Thursday – Family. Emotional stories, impactful
Friday – Style. Lighter, can feature interior style trends – for example, they featured a book on concrete and how it’s the new trendy interior material to use
Saturday – 4 slots in the News Review
Sunday – 6-8 slots in the News Review
Big serial/extract pieces would also be placed here – for example, Thatcher book, Pope, Mervyn King (the big deals, high profile authors or subjects)
Serial – they don’t have lots of budget but they do make a splash with coverage to make up for this so you get a lot for the money. The big serial is likely to be accompanied by an interview in Stella or the Sat Magazine and also online.
Online – their online audience is growing. They reached their target of 100 million unique visitors back in November and have around 7 million page views each day from a global audience. There is no paywall. 87% AB1 demographic.
To satisfy their audience they want to cover the traditional subjects of war, royalty, politics, etc but also want to tap into the latest zeitgeist topics which affect reader’s emotional or working and family lives.
Print-wise they are the newspaper with the biggest print circulation.
To back up any coverage, there are also opportunities with the Telegraph Bookshop – discounts on titles, etc that are being featured.
Meeting up – it would be good to chat each quarter or half year to highlight key titles and discuss big serial deals
Events – they can hold events at the Telegraph offices (Buckingham Palace Road) and can potentially offer this as part of the deal – launch parties can be held here.
Mailings – if sending a book, please back it up with a pitch email. Rachel Cocker looks through catalogues each month for their planning lists though so will also flag anything relevant that has been missed.