It is with great pleasure that we announce the quarterly award-winning and highly commended publicists for our first two quarterly awards of 2020. We apologise for the delay in getting these to you, hopefully we are back on schedule now after the upheaval of the past six months…
Q1 results: for campaigns carried out in December ’19, January and February
Caroline Sanderson is now our judge on behalf of The Bookseller and judged Q1 for us. She will also judge Q3.
Winner: Ella Patel (Quercus) for Me and White Supremacy by Layla F Saad
Caroline’s comment: ‘Ella clearly put her heart and soul into a hugely impressive campaign which helped render the book a bestseller. She also carefully navigated both her author’s complex needs and wellbeing, and the challenges generated by the book, with great tact and sensitivity. But what makes her a particularly worthy winner is that Ella was also fired up to use the book to try and lever a culture shift both within Hachette and across our wider industry. Hugely impressive work which shows what game-changers books can be when we don’t just publicise them, but use them for good as well.’
Highly commended: Philippa Cotton (Bloomsbury) for A Long Petal of the Sea by Isabel Allende
‘A wide ranging and canny campaign resulting in Allende’s first ever UK bestseller.’
Caroline also said that she particularly admired the following campaigns:
American Dirt by Jeanine Cummins – Louise Swannell (Headline) and Elaine Egan (Hachette Ireland)
Fantastically Great Women Who Saved the Planet by Kate Pankhurst – Emily Marples (Bloomsbury Children’s)
Such A Fun Age by Kiley Reid – Ros Ellis (Bloomsbury)
The Rules of Contagion by Adam Kucharski – Drew Jerrison (Profile)
Weather by Jenny Offill – Lamorna Elmer (Granta)
Q2 results: for campaigns carried out in March, April and May
Bea Carvalho is now our judge on behalf of Waterstones and judged Q2 for us. She will also judge Q4.
Winner: Francesca Pearce (Orion) and Elaine Egan (Hachette Ireland) for Exciting Times by Naoise Dolan
Bea’s comment: ‘Francesca and Elaine piloted a focused and nimble campaign which navigated the challenges of 2020 (both universal and book-specific) with confidence, achieving an unmissable, impactful launch for a debut despite the seemingly impossible circumstances. Not only does the breadth of the coverage speak for itself, but the way that the team reacted and adapted to the needs of the author, the changing retail landscape, and new opportunities, is to be applauded – especially with a strategy which was initially so reliant on bookshops. For a debut to launch at arguably the worst time in history and achieve such impact is testament to the team’s efforts, and their passion and expertise shine through in their submission.’
Highly commended: Millie Seaward (Little, Brown) for Rainbow Milk by Paul Mendez
‘It’s clear how key Millie’s efforts were to the success of Rainbow Milk, and to establishing Paul as one of the most exciting new voices to watch in British fiction. Despite a low budget, a passionate and bold strategy ensured a robust framework for this title to survive the tides of 2020, and will will stand him in good stead for his onward career.’
More PPC news…
Q3 submissions deadline:
A reminder that the deadline for Q3 award submissions (campaigns for books published in June, July and August) is close of play on FRIDAY 2ND OCTOBER. Please send your submissions to email@example.com with Q3 clearly marked in the subject line. If you have any questions, please email Joe Thomas: firstname.lastname@example.org and see the PPC website to download the Q3 form and to familiarise yourself with the new digital submission process, especially regarding accompanying cuttings.