We’re delighted to announce the winner and highly commended for the third quarterly award of 2018 for titles published in June, July and August.
Judged by Sandra Taylor from Waterstones, as always she was really impressed with the level of the submissions and found it tough to pick a winner.
The winner is:
Naomi Mantin for Slay In Your Lane: The Black Girl Bible by Yomi Adegoke and Elizabeth Uviebinene (4th Estate)
Here are Sandra’s comments about the winning campaign:
The publicist had the dual aim of creating a campaign that set the cultural agenda, and went beyond the traditional books pages into the news and non-traditional outlets; there’s no doubt that these two main aims, and more, were achieved. Upon publication, Slay in your Lane and its authors were unmissable in the mainstream media. First and second serial extracts were placed with the Times magazine and with the Observer; airwaves were alive with author interviews including Woman’s Hour and 6Music, as well as the R4 Book of the Week slot, and the sales-driving BBC Breakfast sofa was also secured. Other notable strands of this campaign were the carefully planned pre and post publication events with exhibitions, conferences and festivals that celebrate the black British experience, as well as an exclusive brunch to engage key influencers within the black social media community. Reading about this campaign, the publicist’s energy and enthusiasm for the book and its message comes through clearly and with punch. Her commitment, strategic thinking and impactful long term planning is more than deserving of this award.
Highly Commended goes to:
Hannah Davies and Dotti Irving, Four Culture for The 50th Anniversary of the Man Booker Prize
It’s challenging to read Four Culture’s submission without being in awe of the planning, strategy and ambition necessary to execute the large scale campaign for this culturally significant anniversary. Leveraging assets (high profile authors; a strong brand identity; a history of controversy and committed partners) the publicists focused their energy and attention into key pillars of impactful activity, including the Golden Man Booker, The Man Booker 50 Festival and a highly entertaining BBC documentary. Hats off to this juggernaut of a campaign.
To recap on previous quarterly winners for 2018:
Louise Court with Lucie Cuthertson Twiggs for The Mermaid and Mrs Hancock by Imogen Hermes Gowar (Harvill Secker).
Fran Owen and Sophie Mitchell for their campaign for The Language of Kindness: A Nurse’s Story by Christie Watson (Chatto & Windus)
Q4 will be sent off for judging next week once we’ve received all of the submissions and we will announce the winner in the new year.
Naomi, Louise, Lucie, Fran and Sophie have been added straight to the shortlist for the annual awards which will be judged in January. Quarterly winners do not need to resubmit their campaigns for the annuals.