Eye Books is an independent publisher that is celebrating its 30 th anniversary this
year. Its original mantra of “publishing ordinary people doing extraordinary things”
created a raft of superb travel publishing in its early years. That has morphed into a
more general guiding principle of “great stories, well told.”
Last year we launched Wilton Square, whose first intention was to provide a home
for Unbound authors after that company went bankrupt. It now publishes a mixture of
on-going Unbound authors, and its own commissions, mainly literary fiction and
quality non-fiction.
Despite the venerable age of Eye Books, we are very much in start-up mode. We
have a new publisher to establish, and an older one that has many new
opportunities. This requires everyone to throw themselves into their defined roles but
must be happy to take on anything that is required at that time.
Bringing in a full-time, totally committed, switched-on and talented Publicity and
Marketing Executive to join the core team of five is the next step in our growth. You
will have at least one year’s experience working in publicity and/or marketing.
Overall, the role is to ensure that you maximise the readership for every one of our
authors that you work with. The position is a mix of publicity and marketing skills,
reporting to the relevant directors, with an open line into the joint CEOs.
Publicity: We have a publicity Director, who will do the bulk of the lead title
campaigns. Working closely with her, you will have some original titles and all the
paperbacks.
Create compelling, imaginative publicity campaigns.
Pitch and respond to opportunities across print, broadcast and other media.
Maintain effective links with media and trade partners.
Write and distribute press releases.
Manage prize submissions.
Organise launch events.
Manage trade and review mailings.
Marketing: We work with an external digital marketing partner who manages our
website infrastructure and paid digital advertising. Creative development, campaign planning and asset creation are led in-house. Close collaboration with this partner is essential.
Conceive, design and deliver creative marketing campaigns for frontlist and
backlist titles, from initial idea through to execution
Design marketing assets in-house, including digital visuals, social media
assets, campaign graphics, newsletters and sales-facing materials
Develop clear, imaginative campaign plans with tailored messaging for
different audiences and channels
Manage and curate social media channels, newsletters and digital content to
drive engagement and sales
Plan and maintain content calendars across platforms, ensuring consistency
of tone and brand
Oversee website content and updates, working closely with our external
digital partner
Brief, liaise with and collaborate closely with the external digital partner on
paid social activity, optimisation and reporting.
The successful candidate will be:
Driven and flexible
Able to work under pressure and take on work not necessarily within the
immediate remit of the job description, consistent with our start-up mode.
Understand the company and their role within it
Recognise that this is an opportunity to make a name for themselves within
the industry
Location: We all work remotely and meet up in London at least every two months.
Salary: £31,500 with six monthly increases.
Closing date: 6th February
How to apply: Write a good letter with a CV to Will Atkinson at will@eye-books.com