Q4 and Annual Awards 2018
The entry form for the Q4 Award can be downloaded here. The deadline is Friday 14th December.
Completed forms, and any questions around the Q4 Awards, should be addressed to Becky Short, Transworld, 61-63 Uxbridge Road London, Ealing London W5 5SA. For any queries please contact Becky: email@example.com
The entry form for the Annual Awards can be downloaded here. The deadline is also Friday 14th December.
Completed forms, and any questions around the Annual Awards, should be addressed to Poppy North, Penguin General, 80 Strand, London, WC2R 0RL. For any queries please contact Poppy: firstname.lastname@example.org.
*Please ensure that the category you are submitting for is written CLEARLY on both the envelope and the front of the pack. Please also ensure that all cuttings and forms are placed securely together.*
Please note that:
- Each quarterly winner will automatically be shortlisted in the same category for the Annual Awards.
- All campaigns – apart from the quarterly winners – need to be resubmitted for the Annual Awards. They will not automatically go through if you have entered a quarterly and not won. You will need to resubmit your form, as well as all cuttings.
- The campaigns by the winners of the PPC Annual Awards will then be sent to the Bookseller who will make their own shortlist for the British Book Awards’ Publicity Campaign of the Year. They will then select a winner from that shortlist.
- This form could be read by journalists, please do not include anything you do not want disclosed to a third party.
- Campaigns can only be submitted for one category with the exception of those entered for Newcomer.
- WHEN SUBMITTING A CAMPAIGN PLEASE MAKE SURE THAT ALL CONTRIBUTORS ARE MEMBERS BEFOREHAND. CONTRIBUTORS THAT ARE NOT PPC MEMBERS WILL NOT BE ELIGIBLE TO SUBMIT.
Our Dos and Don’ts guide with further information is available here – please do read before submitting your entry.
Q3 Awards Winner
We’re delighted to announce the winner and highly commended for the third quarterly award of 2018 for titles published in June, July and August.
Judged by Sandra Taylor from Waterstones, as always she was really impressed with the level of the submissions and found it tough to pick a winner.
The winner is:
Naomi Mantin for Slay In Your Lane: The Black Girl Bible by Yomi Adegoke and Elizabeth Uviebinene (4th Estate)
Here are Sandra’s comments about the winning campaign:
The publicist had the dual aim of creating a campaign that set the cultural agenda, and went beyond the traditional books pages into the news and non-traditional outlets; there’s no doubt that these two main aims, and more, were achieved. Upon publication, Slay in your Lane and its authors were unmissable in the mainstream media. First and second serial extracts were placed with the Times magazine and with the Observer; airwaves were alive with author interviews including Woman’s Hour and 6Music, as well as the R4 Book of the Week slot, and the sales-driving BBC Breakfast sofa was also secured. Other notable strands of this campaign were the carefully planned pre and post publication events with exhibitions, conferences and festivals that celebrate the black British experience, as well as an exclusive brunch to engage key influencers within the black social media community. Reading about this campaign, the publicist’s energy and enthusiasm for the book and its message comes through clearly and with punch. Her commitment, strategic thinking and impactful long term planning is more than deserving of this award.
Highly Commended goes to:
Hannah Davies and Dotti Irving, Four Culture for The 50th Anniversary of the Man Booker Prize
It’s challenging to read Four Culture’s submission without being in awe of the planning, strategy and ambition necessary to execute the large scale campaign for this culturally significant anniversary. Leveraging assets (high profile authors; a strong brand identity; a history of controversy and committed partners) the publicists focused their energy and attention into key pillars of impactful activity, including the Golden Man Booker, The Man Booker 50 Festival and a highly entertaining BBC documentary. Hats off to this juggernaut of a campaign.
To recap on previous quarterly winners for 2018:
Louise Court with Lucie Cuthertson Twiggs for The Mermaid and Mrs Hancock by Imogen Hermes Gowar (Harvill Secker).
Fran Owen and Sophie Mitchell for their campaign for The Language of Kindness: A Nurse’s Story by Christie Watson (Chatto & Windus)
Q4 will be sent off for judging next week once we’ve received all of the submissions and we will announce the winner in the new year.
Naomi, Louise, Lucie, Fran and Sophie have been added straight to the shortlist for the annual awards which will be judged in January. Quarterly winners do not need to resubmit their campaigns for the annuals.
Quarterly Awards info
Q1 – for titles published in December, January, February – winner announced.
Q2 – for titles published in March, April, May – winner announced.
Q3 – for titles published in June, July, August – winner announced.
Q4 – for titles published in September, October, November – deadline is Friday 14th December.
The PPC Awards 2017 took place in London on Monday 5th February, and are presented to the publicists responsible for the best PR campaigns from 2017.
The panel of judges this year were chaired by Steven Cooper at Waterstones, alongside Andy Quinn from Foyles, Alice O’Keeffe from The Bookseller, Stuart Evers from Netgalley, Jo Shaw from Nielsen and Karen McPherson from The Reading Agency.
Hannah Ross, Publicity Director at Profile and Chair of the PPC, says: ‘Each year the campaigns submitted to the annual awards seem to get even more creative, imaginative and standout, and this year they did that again and more. The PPC committee had a tough job just shortlisting for each category from so many outstanding entries, so I know the judges had their work cut out selecting just one winner for each category. Huge congratulations to all the winners, no mean feat with such fierce competition.’
Ross now steps down and Veronique Norton, Publicity Director at Hodder, will become chair for 2018 and Sophie Calder, Publicity Director at HQ Harper Collins, her deputy.
Steven Cooper, Chair of the judges, said: ‘Judging this year’s PPC Award has been a fascinating experience though it has been a challenge to choose winners from such a stellar line-up of shortlisted campaigns. Publicists are some of the most hardworking, resourceful and resilient people in publishing, who put so much time and care into getting their books. It has been a real honour to be able to celebrate and applaud all of their efforts this evening.’
THE WATERSTONES HARDBACK FICTION AWARD
He Said / She Said by Erin Kelly – Louise Swannell, Hodder & Stoughton
**Commended – Katie Brown for Tin Man
THE AWARD FOR HARDBACK NON-FICTION SPONSORED BY BOOKS ARE MY BAG
This is Going to Hurt: The Secret Diaries of a Junior Doctor by Adam Kay – Dusty Miller, Pan Macmillan
THE TIMES & THE SUNDAY TIMES CHELTENHAM LITERATURE FESTIVAL AWARD FOR BEST DEBUT CAMPAIGN
Why I’m No Longer Talking to White People About Race by Reni Eddo-Lodge – Rebecca Thorne, Bloomsbury
THE LONDON BOOK FAIR AWARD FOR HARDBACK CELEBRITY
How Not To Be A Boy by Robert Webb – Anna Frame and Jenny Fry, Canongate
The Cookery Book Award, sponsored by Foyles
How to Eat Better: How to Shop, Store & Cook to Make Any Food a ‘Superfood by James Wong – Karen Baker and Matthew Grindon, Octopus Publishing Group
THE EDINBURGH BOOK FESTIVAL AWARD FOR LIFESTYLE, GIFT & HUMOUR
A Poem for Every Day of the Year by Allie Esiri – Maura Wilding, Liz Hyder, Beatrice Cross, Macmillan Children’s Books and Maura PR & Communications
THE YALC AWARD FOR BEST YA CAMPAIGN
The Hate U Give by Angie Thomas – Rosi Crawley and Emma Draude, Walker Books and EDPR
THE CHILDREN’S BOOK AWARD SPONSORED BY THE DAILY MAIL
The Book of Dust by Philip Pullman – Katy MacMillan-Scott, Laura Curtis, Adele Minchin, Alice Broderick and Harriet Venn, Penguin Random House Children’s and Riot Communications
**Commended – Rebecca Logan for The Wizards of Once.
THE NETGALLEY AWARD FOR A GENERIC CAMPAIGN
Rebus 30 (Ian Rankin) – Angela McMahon, Flow Communications for Orion
BEST SPORTS BOOK CAMPAIGN, SPONSORED BY THE SUN
How to Build a Car by Adrian Newey – Polly Osborn, Harper Non-Fiction
THE BOOKSELLER AWARD FOR PAPERBACK ORIGINAL CAMPAIGN: FICTION OR NON-FICTION
The Angry Chef by Anthony Warner – Kate Bland, Oneworld
THE MO SIEWCHARRAN AWARD FOR ACADEMIC CAMPAIGN OF THE YEAR: SPONSORED BY NIELSEN
Heartthrobs: A History of Women and Desire by Carol Dyhouse – Chloe Foster, Oxford University Press
BEST NEWCOMER AWARD, SPONSORED BY JO JAMES
Night Sky with Exit Wounds by Ocean Vuong – Mia Quibell-Smith, Vintage
PPC Journalist/ Events Manager/ Librarian of the Year
PPC members were also asked to vote for a Librarian, Events manager and Journalist of the year. The winners are as follows:
Journalist of the year: Natasha Lunn, Red magazine
Events manager of the Year: Elizabeth Morris, Waterstones Gower Street
Librarian of the year: Dionne Hood of Bradford Libraries and Helen Eddon of Gateshead Libraries