THE 2025 BOOK PUBLICIST MENTORING SCHEME

The Publishers’ Publicity Circle are thrilled to announce the ninth consecutive year of the PPC
mentoring scheme, which will begin in January 2025. The application window for both mentees and
mentors opens today and publicists of all levels are encouraged to apply.

The 2024 scheme has been a huge success, with 30 mentee and mentor pairs matched – over double
the pairings for the previous year for the 2023 scheme. The publicist pairings fell across fiction, non-
fiction and children’s books from in-house, freelance, big and small companies. The PPC allows
former mentors to apply multiple years in a row.

The mentorship programme was designed by the PPC committee to offer publicists in the publishing
industry the chance to learn from each other, pairing mentees and mentors strategically so that they
gain experience across the spectrum of big publishers, independents and PR agencies. The pairs then
meet monthly to share advice and learnings from their book publicity campaigns. From campaign
planning to career development, the aim of the scheme is to give successful applicants the
opportunity to acquire knowledge and build their publishing network. The application deadline is
Monday 2nd December 2024 for both mentors and mentees.

Anna Frame, PPC Chair said: ‘The PPC mentoring scheme is one of the most important things we
offer, and it’s been incredible to watch it go from strength to strength. It’s more important now than
ever that we offer those starting out this opportunity for growth and support, but the scheme also
allows far more than that; it offers both mentor and mentee a space for honest conversation and
knowledge sharing, as well as a valuable perspective from outside their usual framework. I gained so
much from my time as a mentor, and cannot recommend strongly enough that others apply. To me,
there can be no better example of what this network is for.’

PPC Mentee Amaani Banharally, Publicity Assistant at Canongate said: ‘I have made such an
invaluable connection with a mentor thanks to the PPC Mentorship Scheme. It’s such a great
opportunity to meet someone outside of your company, especially at the earlier start of your career,
to bounce thoughts, findings and ideas off. An outside support has really helped me with seeing the
publishing industry as an overall, developed my understanding of my place in it and provides a space
to speak openly about the positives and negatives. I would really recommend the scheme as I’ve
found my match with my mentor to be such an enriching experience.’

PPC Mentee Lucy Doncaster, Press Officer at Pan Macmillan said: ‘An invaluable opportunity to learn
from someone working in a different publisher in the industry and gain a much broader perspective,
particularly as a junior publicist early in their career. Amazing to gain an outsider perspective and
discuss campaigns, ideas and any other issues with someone more senior. My mentor has been a great support both personally and professionally and we’ve formed a great bond – I know I would have not have been exposed to the opportunities and ways of thinking that I have this year without
their help. I’ve grown in so many ways and would fully recommend to anyone considering applying.’

PPC Mentor James Douglas, Campaigns Director at Riot Communications said: ‘I’m the publicist I am
today because of the many people whose experience, insights and patience I’ve relied on since I
started in the industry a decade ago. It was time to give something back, and it’s been a pleasure to
be a PPC mentor in 2024. I’ve helped another person work their own way through a lot of the
challenges I remember from a similar time in my career, and learned a bit about myself along the
way. I’d encourage anyone to apply. You probably have more to offer than you think.’

PPC Mentor Hannah Penny, PR Director at Farshore said: ‘I’ve loved being part of the PPC
mentorship scheme in 2024. Being a mentor has been incredibly rewarding and I’ve learnt so much
from my brilliant mentee and really enjoyed our conversations. It’s a brilliant way to connect with
fellow publicists, exchange ideas and offer support. It’s super quick and easy to apply, so I would
encourage all book PRs to get involved – whatever stage you are at in your career.’

Further information about the scheme and instructions on how to apply can be found in the online
application pack downloadable from the PPC website. All applicants must be PPC members and the
deadline is 5.30pm on Monday 2nd December 2024 for both mentors and mentees.
Successful applicants will be matched with their mentor by the end of December ready to start the
scheme in January 2025.

THE APPLICATION WINDOW IS NOW OPEN

For mentees download your PPC Mentee Application 2024 here
For mentors download your PPC Mentor Application 2024 here
Current scheme participants can find the scheme guidelines here

Please email your application form to:
Josie Turner, josie.turner@macmillan.com and Sofia Saghir, sofia@riotcommunications.com